Advertising FAQ

What is The WAITING GAME?

The WAITING GAME is a FREE publication, published monthly and distributed anywhere consumers experience wait times... hair salons, physicians’ offices, local schools, hospitals, hotels, senior centers, dentist offices, restaurants, mom's clubs, car washes, Laundromats, dance studios, martial arts centers, gymnastics clubs, and many more.

Each Edition of The WAITING GAME contains a crossword puzzle, Sudoku puzzles, word finds, interesting facts, and silly quotes...plus coupons, offers, and value for consumers to take home. In addition, each Edition contains an entire section dedicated to Families. The WAITING GAME is intended to stimulate the minds of customers and their families while they wait.

The goal of The WAITING GAME is to engage, entertain, and provide value everywhere within the local community to maximize enjoyment for our readers and exposure to our advertisers.

 

Why is The WAITING GAME such an effective advertising vehicle?

  1. Targeted Marketing

Statistics indicate that most businesses attract 80% or more of the clients from their immediate area or “core market.”

The WAITING GAME is found at multiple locations throughout that area from which most businesses draw the majority of their customers—a 3-5 mile radius around the business—thereby ensuring that your target market of customers is being reached.

  1. Interaction

As you may know, it typically takes a reader 7-13 times seeing an advertisement before it registers. Of course, this is based on publications such as newspapers and magazines where the average consumer spends 7 seconds on a page before flipping to the next. The WAITING GAME was designed to drive interaction with the inclusion of games and puzzles, thus increasing the chances that your ad will be remembered! 

The WAITING GAME drives more interaction than most other print media vehicles

  • Average Sudoku completion times range from 14-35 minutes
  • Average Crossword completion times range from 30-90 minutes
  1. Audience

The WAITING GAME reaches your target audience—consumers who are out and about within their local communities. The WAITING GAME is not a direct mail piece, where 20% goes to waste as a result of high vacancy rates and foreclosures. The WAITING GAME is not “junk mail” that gets thrown away before it is even looked at.

The WAITING GAME is a unique vehicle that is visually pleasing and picked up by consumers who are held captive waiting for a service. The games and puzzles mean that consumers take The WAITING GAME with them and look at it again and again. The WAITING GAME has become known both for its entertainment as well as its value.

Consumers voluntarily pick up the publication and take it home with them for all of the local savings, games, and puzzles!

 

Why Advertise in The WAITING GAME?

Each of the 36 advertisers in every Edition of The WAITING GAME receive:

  • Ad exposure 365 days a year
  • Your ad is placed on all 3 of our platforms each month for one low price.
    • Print publication that is distributed to waiting areas
    • Ad / coupon is placed online where it can be downloaded or shared by consumers in your local area
    • Ad / coupon is placed on your local Waiting Game facebook page where we interact and engage consumers in your local area daily
  • Ad creative is developed at no extra charge
  • A level playing field with no one advertiser overshadowing another (same ad sizes)
  • Each Ad is also linked to the advertiser’s website to increase online exposure
  • Exclusivity is provided in the print publication except for food and restaurants; Your business would be the only one in its category in the print publication making your ad more valuable and exclusive
  • Most importantly, we reach your demographic in an environment where consumers are looking for something to do

 

How is The WAITING GAME different from other print media?

  • Your ad is placed in an environment where consumers are looking for something to do.
  • Our publication has more interaction time than direct mail, newspapers, and magazines.
  • Ads are less expensive than other print media, so the small business person can easily afford to advertise regularly.
  • All ads in the print publication are exclusive (except for food and restaurants) which means no other company in their category can advertise at the same time (i.e., advertisers can keep their competition out); Small businesses appreciate this bonus.
  • Ads can be changed monthly by phone, fax or email. People having small businesses often are the owner in the store and have limited time to be concerned with advertising. We make it easy for you!
  • Ads are working 365 days per year either in our waiting areas and online. Repetition and the consistency of the message brings results!

 

How many Editions do we publish?

We currently publish in Florida, Georgia, and British Columbia, Canada, but we are adding new editions all of the time. New editions are set to start in Maryland, Texas, Virginia, North Carolina, and Pennsylvania in 2013. Go to www.WaitingGamePublications.com and Locate and Edition to see if one is found in your area. Want more information, please email info@WaitingGamePublications.com

 

How often does The WAITING GAME publish?

The WAITING GAME is published monthly and comes out the 1st of every month. Each edition is hand delivered by a franchisee to each waiting area within your community.

 

Can I subscribe or carry The WAITING GAME?
 

No need to subscribe to receive The WAITING GAME. The WAITING GAME is a FREE publication that are placed where people experience wait times. Currently, you can find The WAITING GAME in certain markets within the United States. If you would like to carry The WAITING GAME, please call 1-877-444-WAIT (9248) or email us at info@WaitingGamePublications.com.

 

Where is The WAITING GAME Distributed?
 

The WAITING GAME is a FREE publication, published monthly and distributed anywhere consumers experience wait times... hair salons, physicians’ offices, local schools, hospitals, hotels, senior centers, dentist offices, restaurants, mom's clubs, car washes, Laundromats, dance studios, martial arts centers, gymnastics clubs, and many more.

 

How much is an ad?
 

Advertising in The WAITING GAME is less expensive than other print media so the small business person can easily afford to advertise. All advertising spaces cost the same regardless of where you are in our publication. We only select 36 advertisers for each edition as we want all advertisers to be read and seen. Most importantly, nobody can outspend anyone else. Your exact rate is determined by the number of editions you advertise in and the duration you advertise for. For more advertising details call 1-877-444-WAIT (9248) or email us at info@WaitingGamePublications.com.

We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by check, debit, or Visa/Mastercard/American Express/Discover. Credit card seems to be the most popular choice as small business owners like collecting airline points or are in some sort of points program.

 

Do I need to design the ad?
 

Absolutely not! The WAITING GAME will help you create your full color ad. Your local WAITING GAME franchisee will sit down with you to explain best practices, ad specs, and details needed to create your ad.

 

Can I change an ad now and then? 

Yes, you can. You can change your ad each month.  You will work directly with your WAITING GAME franchisee to plan your ad changes each month. Your ad changes are due the 1st of each month for the next months publication. Example – Due April 1st for May’s Publication.

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